Competitive Audit

Positioning a company in relationship to the competition is both marketing and a design imperative i.e.

  • “Why should the customer choose our products or services over those of others?” (Marketing challenge);
  • “We need to look and feel different” (Design imperative)

We would conduct an audit that will examine your competitions’ brands, key messages and identity in the market place, from brand marks and taglines to ads and websites.