The Importance of Branding for Businesses


Prior to launching an advertising campaign or developing a marketing strategy, it is crucial that you determine your brand’s identity. Simply put, a brand’s identity is its singular “personality” that serves to identify a company or business and distinguish it from its competitors. Although “branding” has become a buzzword popularized …

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FIFA World Cup logos

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Did you know?!! The World Cup since it’s inception in 1930 has revealed new logos for each event every four years, with the exception of 1952 and 1956 because of the two World Wars. On every World Cup event a new and fresh logo is created which becomes an official emblem, so …

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What is Branding?

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to …

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Tile branding

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For the first time in Ghana, you can have your image, brand identity, logo, picture, etc. printed on ceramic and wall tiles for office and domestic interior designs.    Call TXQ Global +233(0)20 8950786 for samples and tile branding services   Blend your interior decor with custom branded tiles of …

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